Making the Technical Sale

Free for Massachusetts Tech Teams Through the Workforce Training Fund Express Program

Most technical professionals can explain every feature of a solution.
Far fewer can translate those features into business impact that resonates with a CEO or CFO.
That communication gap is where deals stall, margins shrink, and credibility slips.

Making the Technical Sale is an 8-week, instructor-led program designed to help sales engineers, solution consultants, and client-facing technologists shift from explaining technology to selling business outcomes.

Approved by the Massachusetts Workforce Training Fund Express Program (WTFP), qualifying employers can receive 100% reimbursement, making this a no-cost development opportunity for eligible companies.

What Participants Learn

✔ Communicate as a consultative advisor, not a product pusher
✔ Translate technical features into ROI, TCO, EBITDA, and strategic value
✔ Build trust and alignment with non-technical executives
✔ Develop compelling business cases that win buy-in and budget

Program Format

• 8 weeks | 16 hours total
• Small cohort model (maximum 10 participants)
• Live, instructor-led sessions
• Delivered by Ascend Coaching Solutions

Who This Is For

Massachusetts-based IT service providers, MSPs, SaaS companies, and technology teams who want their technical staff to speak the language of business and drive stronger sales outcomes.

Cost

Fully reimbursable for qualifying Massachusetts employers through WTFP Express.

Learn More or Apply

Visit the Workforce Training Fund Express Program:
https://commcorp.org/subprogram/wtfp-express-program/

Need help determining eligibility?

Contact me directly at [email protected].

Let’s equip your team to sell the why, not just the what.